Wednesday, December 9, 2015

Chiropractic Christmas Cards 2015

I was asked again to design a Christmas card for Burswood Health Clinic this year. Last year I did a comic snowman design, adapted from something they'd seen elsewhere, and they wanted 'something else funny'. A slightly scary request, but I did my best. 

I came up with six concepts, and they chose this one:


The Clinic was in a mad rush, as usual, so I put this together very quickly. Unfortunately my workspace was by no means quiet, and I was in such a rush to get it sent off that I accidentally masked the bleed. (I want my own studio! Anyone want to fund me a turret somewhere?) When working in Illustrator I mask it while I'm working because I find the artboard with stuff visible distracting when I try to evaluate the design as a whole - but usually I remove the mask! It was a stupid mistake, and even more annoying because I had carefully checked the outlines and the colour separations and everything else. I don't usually make such mistakes, but there's a first time for everything, I suppose. I rang them as soon as I realised, but it was too late to fix it. Arg!

Most fortunately, it doesn't seem to have mattered:


I think they came out rather nicely! The clinic likes huge glossy cards - A5 - so this looks rather striking. My father isn't very impressed with this design at all, but the Clinic seem to be very happy with it, and that's what counts, after all.

Adobe Illustrator CC 2015 with a Wacom Intuos 5. About 6 hours.

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